Artificial intelligence, hereinafter referred to as “AI,” is a transformative technology and one of the biggest megatrends of our time. At the same time, the term triggers significant uncertainty. On the one hand, because not many people have a clear idea of exactly what AI means. On the other hand, because the foundations of numerous business models are being called into question.

This gives rise to a wide range of challenges for organizations and their employees.

This certificate program is designed for specialists and managers and offers pragmatic, minimally technical approaches to the application of AI. After completing the program, participants will be able to understand how AI can be applied within their own companies, as well as decide in what form an AI implementation makes sense and what concrete steps might look like.

Participants will first receive an introduction to AI as a transformative technology. They will learn about the state of the art and the fundamentals of machine learning and gain an understanding of what is and is not possible with AI. They will then develop approaches for introducing AI into their own companies and explore potential use cases for AI. Finally, they will gain practical insight into the key technology of generative AI and become knowledgeable about the limits of AI’s application as well as regulatory and ethical issues surrounding AI.

What steps must be taken to prepare for the introduction of AI in the company? What are the organizational, regulatory, and technical challenges? How does one develop a concrete roadmap from goal-setting to the implementation of promising AI applications? These are questions that participants will be able to answer upon completion of the course.

Benefits for Companies

Many companies do not know how to use the technology profitably: Although current studies show that most executives view AI as an opportunity, about half also increasingly see it as a strategic risk. They fear being left behind by competitors or younger, more agile tech companies, yet at the same time, they do not know how to use AI technology to create value for their companies.

The certificate program addresses precisely these uncertainties and helps overcome them.

Participants are taught the fundamentals of machine learning and neural networks in an intuitive, minimally technical manner, thereby breaking down barriers to understanding. The focus is on concrete application in companies: Is AI even an option for us? Do we need to develop AI ourselves? What use cases can be realized with AI? How can we integrate AI into our existing processes? What “preparatory work” is necessary to be able to use AI?

These and other questions are answered in the course. This helps participants subsequently make AI decisions in their respective companies in a pragmatic and efficient manner, thereby securing the same opportunities as advanced companies and remaining competitive.

Concrete benefits resulting from this course:

Training of tech-savvy employees to drive the use of AI in their company
Clarity regarding the use of AI technology within the company through the definition of specific AI objectives
Evaluation of targeted investments in AI applications through a systematic approach to selecting and analyzing suitable use cases
Confidence in establishing the framework for AI
Increased competitiveness through the use of AI applications in internal processes or as part of products or services

Benefits for Participants

Advances in AI can present both opportunities and risks. This certificate program empowers participants to become advocates for AI and to develop pragmatic approaches to applying AI within their own companies, ensuring long-term benefits.

You will learn:

To build an understanding of AI and reduce uncertainties
Expertise and methodological knowledge to drive digital transformation through the use of AI
Evaluate opportunities and risks for companies
Assess prerequisites for the sustainable use of AI
Identify, evaluate, and prioritize specific use cases
Make decisions regarding purchasing or in-house development
Proficient application of the most important generative AI technologies
Create a roadmap for implementing AI use cases

Objectives

By the end of the course, participants will be familiar with the processes involved in identifying and implementing AI use cases and will be able to assess their organization’s AI maturity level as well as the resulting opportunities and risks.

They will have acquired a certain level of technical understanding of AI and will be able to manage and implement AI projects within their companies.

Target Audience

The certificate course is aimed at:

Designers of digital innovations and products
Employees willing to actively shape change through new technologies
Decision-makers and project managers
Executives
Entrepreneurs
Pioneers in the use of AI systems in business operations

No prior knowledge of programming, software development, or machine learning is required.

AI Manager (IHK)

Successfully Harnessing the Innovation Potential of AI for Businesses